Decoding Deforestation

Visualizing the Systemic analysis of deforestation drivers in Colombia
Year
2018
Deliverables
Infographics
Illustrations
Adaptation of Visual Storytelling
Data Visualization
Client
Universidad Nacional de Colombia
Credits
Laura Torres
Research
Jessica Arias
Heritage Colombia
Universidad Nacional de Colombia
Understanding deforestation requires more than just analyzing individual causes—it demands a holistic view of how different factors interact.

In 2018, I collaborated as a Visual Designer on a project for Heritage Colombia and the National University of Colombia, where I refined and helped structure systemic models of deforestation drivers based on research findings. My role focused on enhancing their clarity and impact, making complex environmental data more accessible. System mapping and data visualization transform intricate research into clear, actionable insights, ensuring that critical findings don’t get lost in complexity.

Complex Models That Needed Simplification

The original diagrams presented an overwhelming amount of technical information, feedback loops, and interrelated variables. While rich in data, these models were difficult to interpret, limiting their effectiveness for decision-makers, conservationists, and local stakeholders.

To bridge the gap between research and understanding, I focused on:

  • Refining chaotic system diagrams into clear, structured visuals
  • Improving readability without compromising scientific accuracy
  • Designing a consistent iconography system for better comprehension
The Process: Turning Complexity into Clarity

Simplifying Without Losing Meaning

The goal was not just to make the diagrams “look better” but to ensure that the relationships between variables were easier to interpret while preserving the depth of the original research.

Creating a Visual Language

I developed a consistent set of icons, colors, and structures that unified the presentation of information, making it easier to scan and understand.

Optimizing for Different Audiences

The visuals were refined for use in presentations, reports, and animated sequences, making them more accessible to scientists, policymakers, and the general public.

Empowering Conservation Through Visual Clarity
By translating dense, academic system models into digestible visual narratives, this project helped conservationists and policymakers:
  • Identify key leverage points to mitigate deforestation.
  • Understand how different factors interact within the system.
  • Communicate complex research findings in a way that is accessible and actionable.
This work played a role in making scientific knowledge usable for real-world conservation efforts, proving that good design is not just about aesthetics—it’s about impact. Additionally, it became a foundational experience that paved the road for my current work as an MA Candidate, where I continue exploring the intersection of systems design, food politics, and visual communication.