The Chocolate Museum Köln is a cultural landmark, a sustainability pioneer, and an educational hub. The challenge was to convey this diversity in a bold, focused key visual.
How can the Schokoladenmuseum stand out among Cologne’s tourist attractions? As a freelancer for Superblau, I reimagined the Schokoladenmuseum Köln’s brand for its 30th anniversary. The goal was to create a sensory-rich experience that celebrated the museum’s legacy while connecting with new audiences. By designing a brochure and refreshing the key visual, we brought tradition and modernity together under one identity.
A chocolate experience that speaks to the senses. To express the museum’s multifaceted nature, we utilized the brochure as a key communication tool.
The brochure serves as both a physical touchpoint and a starting point for the brand’s refreshed identity. The brochure’s design, inspired by the form of a chocolate bar, combines high-quality imagery, indulgent textures, and contemporary typography, ensuring it resonates with both loyal visitors and younger audiences.
Blending heritage with modern appeal.
