The goal was to create a visual identity that reflected CLAC’s values—Fair Trade, sustainability, and cultural heritage—into a single, cohesive knowledge hub.
As part of a consultancy for Fairtrade International, I led the logo redesign for Cla@se, a key resource platform for the Latin American and Caribbean Network of Small Fair Trade Producers and Workers (CLAC). This project, funded by the European Union Commission, aimed to unify CLAC's online presence, fostering collaboration and knowledge-sharing among its members.
The logo develops into four main pictograms or ideograms: society and nature, community and individuality, beings of nature, and diversity.
Drawing inspiration from indigenous Nahua glyphs, the logo incorporates sacred symbols representing nature, growth, and unity. Key elements include the rhombus (symbolizing life and expansion), the square (connected to land and shelter), and the spiral (representing cycles and development).
Blending regional beauty with values of fairness and sustainability.
The analog implementation wasn't just about copying the online presence. It was a deliberate extension, turning the digital identity into real, memorable assets.
This helped strengthen the brand's presence and leave a lasting impression both online and offline.
Think Globally, Act Locally: the brand extends across digital and analog platforms.
3 Branded Platforms: Cla@se, Progreso Network, and CLAC Virtual Classroom, consolidated into a unified platform.
20+ Corporate Applications: Including brochures, stationery, and event materials.
Social Media: Instagram feed and assets designed to attract and engage the target audience.
Brand Manuals: Comprehensive guidelines for consistent implementation across sub-brands.
Inspired by the humble connection CLAC members share with the Earth, the design highlights the beauty of local visual languages while elevating the brand to a worldwide audience.